Le Moyne Athletics :

FOR IMMEDIATE RELEASE

May 6, 2008

LE MOYNE UNVEILS FIRST ATHLETICS LOGO

SYRACUSE, NY - Le Moyne College's new - and first official athletics - brand identity was unveiled on Tuesday at the conclusion of the annual Student-Athlete Awards Ceremony. The event, which was attended by student-athletes, coaches, faculty and staff, concluded with the unveiling of the new primary
Le Moyne Dolphins logo.

The primary Le Moyne Athletics logo features a sleek dolphin above the words "Le Moyne Dolphins." Secondary marks were also unveiled that featured various combinations of the primary logo. These marks include a stand-alone dolphin, a block "L" and various word marks such as Le Moyne, Dolphins and ‘Phins.

"As competition continues to grow in the communication-saturated world of intercollegiate athletics, it has become increasingly necessary to develop a consistent identity," says Matt Bassett, Director of Athletics. "An important component of advancing a regional and national image of athletic excellence for Le Moyne will be further enabled by this new consistent visual image. Our new athletics logo will help us to be instantly recognized by all of our key stakeholders in our written, graphic, apparel, and marketing applications."

The services of Old Hat Creative of Norman, OK, were enlisted to create the new identity. Old Hat Creative is one of the industry's premier designers working with the nation's preeminent athletic departments, including North Carolina, Oklahoma, Notre Dame, Florida State, Georgetown, Syracuse, Stanford and Michigan.

Le Moyne, which instituted athletics in 1947, had never had an official athletics logo. Over the years, a number of different designs had been used, but no single logo identity was ever adopted.

The official Le Moyne colors of green and gold remain, although the shade of green has been darkened and the gold brightened to provider great consistency and flexibility with uniforms and apparel. Additionally, black will be incorporated as a secondary color. Le Moyne green will be PMS 3435 while the gold will be PMS 102.

The new marks are scheduled to roll out through the summer months on all physical structures as well as on uniforms, athletic apparel and a newly redesigned website.



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FOR IMMEDIATE RELEASE May 6, 2008 LE MOYNE UNVEILS FIRST ATHLETICS LOGO SYRACUSE, NY - Le Moyne College's new - and first official athletics - brand identity was unveiled on Tuesday at the conclusion of the annual Student-Athlete Awards Ceremony. The event, which was attended by student-athletes, coaches, faculty and staff, concluded with the unveiling of the new primary Le Moyne Dolphins logo. The primary Le Moyne Athletics logo features a sleek dolphin above the words "Le Moyne Dolphins." Secondary marks were also unveiled that featured various combinations of the primary logo. These marks include a stand-alone dolphin, a block "L" and various word marks such as Le Moyne, Dolphins and ‘Phins. "As competition continues to grow in the communication-saturated world of intercollegiate athletics, it has become increasingly necessary to develop a consistent identity," says Matt Bassett, Director of Athletics. "An important component of advancing a regional and national image of athletic excellence for Le Moyne will be further enabled by this new consistent visual image. Our new athletics logo will help us to be instantly recognized by all of our key stakeholders in our written, graphic, apparel, and marketing applications." The services of Old Hat Creative of Norman, OK, were enlisted to create the new identity. Old Hat Creative is one of the industry's premier designers working with the nation's preeminent athletic departments, including North Carolina, Oklahoma, Notre Dame, Florida State, Georgetown, Syracuse, Stanford and Michigan. Le Moyne, which instituted athletics in 1947, had never had an official athletics logo. Over the years, a number of different designs had been used, but no single logo identity was ever adopted. The official Le Moyne colors of green and gold remain, although the shade of green has been darkened and the gold brightened to provider great consistency and flexibility with uniforms and apparel. Additionally, black will be incorporated as a secondary color. Le Moyne green will be PMS 3435 while the gold will be PMS 102. The new marks are scheduled to roll out through the summer months on all physical structures as well as on uniforms, athletic apparel and a newly redesigned website.